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Adaugat in data de 30-10-2011

Cosmote Romania continues the Butterfly effect with Mother & Son

Cosmote Romania continues the Butterfly effect with Mother & Son COSMOTE Romania launched on Friday a new postpaid communication campaign, strengthening the message transmitted through the ‘Butterfly’ platform. The new campaign reiterates the message of listening to the people around us and how important the care for the beloved ones is, suggesting that giving yourself the time to listen is probably the best way to get in a better mood.

Life is not very patient with us and in time of distress, we often call a friend or a close relative to release on them our experiences. Maybe it’s not always a nice gift, as it would only transfer the negative mood to those who surely not deserve it. The spot suggests another approach: there’s always someone caring about you and whose happenings could replace your negative feelings. “Mom, I’m better now”, says the character in the spot at the end of a relieving conversation with his mother.

“Following the great success the ‘Butterfly’ campaign had, we wanted to continue building on “time to listen” communication platform, a very distinct and original approach within category and to be more explanatory in terms of what we, at COSMOTE, propose: use mobile telephony not to count minutes, but to hear the voice of the beloved ones, to communicate and make physical distance disappear”, Dana Bursuc, Marketing Communications Senior Manager, COSMOTE Romania said.

Following the ‘Butterfly’ TV spot, which moved audience and triggered so many positive reactions in social media, COSMOTE Romania continues in the spirit of “time to listen” by concretely proposing various bundles of voice offering the time necessary to listen and talk without rush.

“Mother & Son” TV spot promotes the XL voice tariff plan which, for only 18,60 euro per month offers, monthly, 250 national and international minutes, plus 2000 on-net minutes, 2000 on-net sms’es, 150 on-net MMS’es , 1500 on-net video call minutes, 2000 minutes towards Romtelecom fixed numbers as well as 150 MB data traffic.


COSMOTE Romania had 6.6 million customers at June 30, 2011. Launched in 2005, COSMOTE Romania achieved the fastest network development in Europe, according to the Citigroup report in June 2007. In less than 5 years, COSMOTE Romania surpassed its competitors in terms of national network coverage.

Today, COSMOTE Romania offers seamless communication to more than 99% of the population and 90% of the territory. COSMOTE Romania is a subsidiary of COSMOTE Group, the operator with the strongest presence in SE Europe with approximately 20.3 million customers in Greece, Albania, Bulgaria and Romania..


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