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Adaugat in data de 09-02-2012

Cosmote Romania launches a new advertising campaign within the Time to listen platform

Cosmote Romania launches a new advertising campaign within the Time to listen platform Cosmote Romania launched a new declination of the “Time to listen” communication platform, stressing the importance of having the beloved ones close, even when being away. The mobile telephony allows us to do so by bringing together two persons via the magic of technology. What could be more important than your beloved’s voice to hear?

The new TV spot “the Elf” comes in line with this credo, stressing the advantages of the company’s voice and data post-paid bundles and highlighting a child’s preoccupation to hang up not because she would burn minutes, but simply because she is anxious to hear her daddy, who might call momentarily.

“Without feelings and the possibility to share them, the mobile telephony is merely an exercise of technology and engineering ability. With this spot, we decided to continue in the spirit of the Butterfly concept and call for the affective side of each mobile telephony user, to reveal to them that no matter how much they’d need to talk, we can provide the needed service. COSMOTE thus puts an emotional touch to the message to all the consumers”, Dana Bursuc, Marketing Communications Senior Manager, COSMOTE Romania said.

Both the ‘Butterfly’ and ‘Mother&Son’ TV spots moved the audience and triggered many positive reactions in social media, so continuing in the same spirit of “Time to listen” came naturally. COSMOTE Romania concretely proposes bundles of voice offering the time necessary to listen and talk without rush.

‘The Elf’ TV spot promotes the XL voice tariff plan which, for only 18,60 euro per month (VAT included) offers 250 national and international minutes, plus 2000 on-net minutes, 2000 on-net sms’es, 150 on-net MMS’es , 1500 on-net video call minutes, 2000 minutes towards Romtelecom fixed numbers as well as 150 MB data traffic.


The campaign was developed by Papaya Advertising, which cooperates with Ogilvy Romania for COSMOTE campaigns on postpaid and corporate portfolio.

The team that coordinated the making of the new advertising campaign on behalf of COSMOTE Romania is formed of: Dana Bursuc – Senior Marketing & Communication Manager, Valentin Stoenescu – Head of Postpaid & Corporate Marketing Communication, Diana Grosu – Junior Brand Manager.
 
The Papaya Advertising team that contributed to this campaign consisted of Robert Tiderle – Creative Director, Andrada Sas – Copywriter, Rares Dumitrel - Art Director and Ramona Sima – Client Service Director. The production team was: Family Film – production house, Razvan Marculescu – director, and Marius Panduru – DOP..


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Vishalgaurav
Andu a comentat: Nu stuenm natie de bisnitari, cam asta e job-ul lui Isarescu. Sau al bancii centrale, fie ca e BNR, fie ca e alta banca centrala. Fac tranzactii forex la un nivel foarte mare, pentru a apara niste scopuri foarte mari, si anume planurile de politica monetara.Cat de mult poate face asta? Nu stiu. Nu la infinit, oricum. Dar sa speram ca poate face asta pentru mai mult timp decat va fi necesar, sa nu ajungem ca Rusia, fara rezerve valutare.Cu ce bani? Err.. Cu miliardele de euro pe care le-a cumparat cand era leul puternic, adica EUR/RON < 3.5. Asa functioneaza rezerva valutara, in cazuri de-astea e nevoie de ea. De asta englezii mai numesc banca centrala Reserve Bank .
link building
n1NeNl Very good article.Much thanks again. Great.
Don
o confiscare bieture sa fie legata de o condamnare penala.parca era vorba despre criminalitate economica si oricum talharii astia nu ar trebui tinuti la puscarie.sint atatea de facut in tara asta incat ar fi inutil sa importi forta de munca.cum se poate tolera de pilda un talhar precum dan voiculescu?si unde mai punem ca este membru in CLUB DE ROME adica sub bagheta marelui maestru mugur isarescu,cel care imparte atat la putere cat si la opozitie.cu alte cuvinte acest individ sta pe cel mai inalt deal din tarisoara asta,el,mugur isarescu.ca tot veni vorba de ilicit pe BNR nu o controleaza nimeni sau mai bine spus pe isarescu nu il controleaza nimeni?de pilda declaratia lui ioan talpes cum ca opozitia primeste 40% iar puterea 60%.e generos mugur isarescu,numai ca bestia asta uita un lucru esential,poporul asta nu tine nici de putere nici de opozitie.veti spune ce legatura are bnr-ul cu ilicitul?are pentru ca nu ii controleaza nimeni.de fapt ei controleaza tot ce misca in tara asta,absolut tot.pentru ca astea sint dispozitiile skull&bones sau cum vor ei sa se mai numeasca.vad pe blogul acesta un titlu-anticoruptia la romani.dece nu avem corupti?alta este problema-cati judecatori penali dau sentinte in cazuri de mare coruptie?sau cat de penal este csm-ul?numai vorbesc despre suprem sau despre curtea constitutionala.stiti cum e,atat timp cat exista o complicitate intre servicii de informatii-politic-eocnomic si o parte din societatea civila(a lor)e ca si cum ai vrea sa sfarami cu pumnii marele zid chinezesc.sa te lupti cu o asemenea structura inseamna sa nu iti fie teama de absolut nimic.ori te curata ei pe tine ori ii cureti tu,la propriu.pentru ca intr-un asemena razboi nu se iau prizonieri atunci cand in joc se afla libertatea lor.pentru mugur isarescu aceasta caracatita este ca o minge de ping pong.e un joc distractiv
Sidik
Pacat ca culutra benzilor desenate nu e si la noi, in rep. Moldova, ca stiu ca francezii, belgienii au devenit celebri cu pesonajele si storia lor, povestita pe bande desenate, fara sa mai amintesc de Batman, Spiderman X-men, etc. N-ar fi rau sa se organizeze asa ceva si la Chisinau, unde oamenii sa poata vedea, aprecia si iubi benzile desenate... poate vre-unui pictor sau artist ii vine si ideia sa faca ceva similar, mi-ar plcea mult o storie de tipul Aventurile unui ciobanas magic, sau ceva din folclorul nostru, sunt sigura ca este teren de descoperit si loc de facut bani...Sa ne auzim de bine
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